Marketing & Growth Strategist helping SaaS companies, startups, and founders connect their products to the right audience — and scale fast.
I'm a Marketing & Growth Strategist with a First Class B.A. in Philosophy from the University of Uyo. My background in critical thinking and persuasive communication directly shapes how I approach brand strategy — I ask the right questions before I build anything.
Currently driving growth for RecollyAI, Gamms, and Sterling Multimedia LLC, I specialize in connecting products to the right audiences through automation, content, and data-driven campaigns.
I also founded Learn Design with Spec (LDWS), an academic program training the next generation of designers and marketers in Africa.
B.A. Philosophy, University of Uyo — CGPA 4.52/5.0. Analytical thinking as a marketing superpower.
Proven leadership record in high-stakes environments before entering the marketing world.
Collaborated with YALI and educational programs for youth and innovators across Africa.
Simultaneously managing marketing for 3 growth-stage companies across tech, media, and SaaS.
End-to-end go-to-market strategies that align your product, audience, and distribution for scalable growth.
Automated lead qualification, email nurturing sequences, and client onboarding systems for measurable growth.
Platform-native campaigns that drive real engagement, reach, and conversions across Instagram, X, TikTok, and LinkedIn.
Transform product-centric messaging into user-focused communication that earns trust and converts attention.
Optimize onboarding, reduce churn, and implement lifecycle strategies that keep users active and paying.
Build email sequences, sales funnels, and AI-powered workflows that run your client acquisition on autopilot.
Launched and scaled an AI WhatsApp assistant from zero to 5,000+ users in under 2 months through viral social content, influencer campaigns, and a structured onboarding funnel. Built the brand's entire social presence on Instagram, TikTok, and X.
Grew a creator community platform from idea to 5,000+ users in 6 months. Ran influencer-driven campaigns, designed a full content strategy, and reduced churn by 25% through targeted re-engagement flows and community-building tactics.
Rebuilt the brand identity and client acquisition system for a US-based multimedia firm. Closed 3 high-value contracts simultaneously generating ~$3M in revenue, while growing social reach 4× through targeted outreach and content strategy.
When I joined RecollyAI and Gamms, both brands had a growth problem that wasn't a content problem — it was a strategy problem. Here's the work I built from scratch to fix it.
When I audited the brand, I found three core failures: the content was feature-led instead of feeling-led, there were no real humans in the visual language — only UI mockups and phone frames — and the brand had never activated its most powerful asset: its own users' voices.
The root issue: the strategy was built around the product, not around the person. The audience was being shown how RecollyAI worked before they were ever convinced it was for someone like them.
Defined 3 distinct audience segments — Creatives, Freelancers, Professionals — each with a unique emotional entry point, pain profile, and content language. Built the master brand line: "For the people who can't afford to forget."
Built the content engine: Moment of Chaos format, Human Visual + Definitive Copy series, Founder Storytelling, Team Member Stories, and the "Recolly Moments" user story series — a complete community voice engine.
Repositioned the ₦5,000/month Pro plan as a business investment, not a subscription. Built an ROI reframe framework showing the hidden cost of missing one follow-up, one deadline, one meeting action — making the value land emotionally before logically.
Wrote a full 10-section website copy brief covering: hero copy rewrite (3 A/B variants tested), segment-specific landing sections, FAQ fix, "Why We Built This" founder section, pricing reframe copy, and a kill list of SaaS jargon to remove across the entire site.
Wrote a full technical brief for engineering to build two new product features from the strategy: the Recolly Moments user story ingestion pipeline (WhatsApp → admin dashboard → permission system → content export) and the Heard This Week automated content engine. Phased across a 10-week build plan.
Fix broken website copy. Build WhatsApp broadcast list segmented by tier. Shoot real human visual assets. Launch Monday Overwhelm series.
Launch Human Visual + Definitive Copy series. A/B test hero copy variants. Begin Pro tier ROI content on LinkedIn & X. Seed 3–5 professional communities.
Boost top organic content with paid spend. Launch segment landing sections on website. Full 90-day review and Q2 strategy set.
Gamms is a community-as-a-service platform built on a strong founding belief: people deserve to own what they build digitally, not rent it. That belief is the brand's most powerful marketing asset. My audit found that the founder's voice and perspective were almost entirely absent from the distribution strategy.
I built a founder-led content strategy for X (Twitter) built on one core idea: building in the open. The founder becomes the narrator of a story still being written — raw, direct, and honest in a way no ad spend can replicate.
Share decisions before the outcome is known — not polished retrospectives. Creates parasocial investment, drives replies, and builds the kind of trust that compounds over time.
Pick one real metric monthly and get honest about what it's actually saying — not the vanity number, but the weak signal hiding beneath a strong one. Attracts founders, operators, and investors.
One member, one moment, one real conversation. The most shareable pillar — community members featured will share it, and others see themselves in the story. Sells the platform without ever making a pitch.
Strong, honest takes on community building, digital ownership, and the creator economy. When the founder's name becomes synonymous with a sharp perspective on ownership, the brand benefits every single time.
The Gamms brand positioning I defined centers on a single belief that the audience can feel before they ever sign up:
"Ownership was never a feature. It's the whole point."
The through-line across all content: Tosin is the protagonist. Gamms is the journey. The audience is a co-traveller — not a customer.
Thanks to Blessing, RecollyAI crossed 5,000 users in just two months. Her user-focused marketing approach changed the way we think about growth entirely.
Gamms' growth simply would not have been possible without Blessing. The automation systems, influencer campaign, and community strategy she built transformed everything.
Sterling Multimedia's client acquisition went from slow to explosive. Three high-value clients in one month is something we hadn't seen before. Blessing made it happen.
When I came in, both RecollyAI and Gamms had the same problem — great products being marketed like feature lists. I audited both brands, identified the strategic gaps, and built comprehensive frameworks that changed how audiences saw and connected with them.
RecollyAI had a genuine product — an AI assistant living inside WhatsApp, the most personal digital space most Nigerians use daily. But the brand had been speaking about features rather than to people. The content architecture was built around what RecollyAI does, not around the moments in a person's life where those features become genuinely necessary.
Every piece of content, every campaign, every conversation should answer one question in the audience's mind: "Is this for someone like me?"
I identified three distinct audience segments, each with a unique pain profile, emotional entry point, and content language — and wrote segment-specific messaging for each.
I built five story types to shift the brand from feature communication to moment communication:
I designed a five-pillar content framework balancing emotion, education, proof, and conversion:
I wrote a full 10-section website copy brief — every word, every section, rebuilt from strategy. Key changes I specified:
I wrote a full technical brief for the dev team — two backend features with database schemas, API endpoints, and admin dashboard specs:
I identified that the founder — Tosin Olugbenga — was Gamms' most powerful and most underused marketing asset. My strategy: Tosin becomes the narrator of a story still being written. Every video is a dispatch from the front lines — honest, grounded, and always moving the mission forward.
The audience would become co-travelers, not customers. I built the entire content framework around this belief.
Share decisions before the outcome is known — not polished retrospectives. "I have a decision to make this week I didn't expect this early." Creates parasocial investment that compounds over time and triggers algorithm-rewarding replies.
Pick one real metric and get honest about what it's actually saying — not vanity numbers. "We hit a number I've been chasing. Instead of celebrating, I went quiet." Attracts founders, operators, and investors into comments.
Zoom in on one member, one moment that shifted something. "A member said something that stopped me mid-scroll." The most shareable pillar — community members featured will share it. Sells the platform without ever pitching it.
Strong, honest takes on community building, digital ownership, and the creator economy. "Most community builders are solving the wrong problem." Makes Tosin's name synonymous with the belief — the brand benefits every single time.
I sequenced the calendar intentionally — moving the audience through a specific emotional journey from discovering a founder worth following, to believing in what they're building:
Every number on this page has a screenshot to back it up. Here's the actual work across growth, content, automation, and design.
📊 Live product dashboard — 4,353 total users, 52 daily active, 482 messages/day, 100% system health, daily signup trend (May–June)
🎯 X Audience insights — 92.7% Nigeria, 47.5% aged 18–24, 45% aged 25–34 (exact target ICP), 68.4% Android users
🎵 RecollyAI TikTok (@recollyai) — 74 followers, 759 likes; Office Series, UGC testimonials, product explainers hitting 97–440 views organically
🎨 Sterling Multimedia LLC — Nigeria Independence Day brand campaign designed in Canva (October edition); social content built to represent the brand's identity and grow client trust
Whether you're a startup looking to acquire your first 1,000 users or a growing brand ready to scale, I'd love to hear about your goals.
